About
About Beauty & Brains
Beauty & Brains was founded in 2016 with a simple belief: what you wear should reflect who you are.
What began as a passion for creating statement apparel has evolved into a lifestyle brand offering apparel, accessories, and gifts designed to inspire confidence, self-expression, and meaningful conversation.
At Beauty & Brains, we believe confidence is one of the most powerful things you can wear. Our collections are created for individuals who embrace their uniqueness, value personal growth, and aren't afraid to make a statement without saying a word.
From empowering messages to travel accessories and thoughtful gifts, every product is designed with intention and inspired by culture, confidence, and self-worth.
Over the years, Beauty & Brains has connected with customers through hundreds of pop-up events, community markets, and retail experiences throughout the Bay Area. Today, the brand continues to grow while staying true to its mission: creating products that remind people of who they are and encourage them to walk confidently in their purpose.
Our Mission
To create products that inspire confidence, celebrate individuality, and empower people to express themselves authentically.
Our Motto
Make a statement without saying a word.
Lysha Fuqua
Lysha Fuqua is an Oakland native, founder of Beauty & Brains Tees, and co-founder of The Cowrie Collective. She launched Beauty & Brains Tees as an affordable lifestyle brand built on the belief that what you wear can inspire confidence and spark meaningful conversations.
With a bachelor’s degree in Communication and a Master of Public Administration, Lysha merged her passion for creativity and education to build a brand that inspires. A self-taught designer and maker, she learned the production process hands-on and continues to personally press every T-shirt, hoodie, and heat-pressed product sold through Beauty & Brains Tees.
Her experience building the business also inspired her to create an eBook for aspiring entrepreneurs interested in starting their own T-shirt business, sharing practical knowledge she gained along the way.
Nearly a decade after launching Beauty & Brains Tees, Lysha remains deeply involved in both the creative and operational sides of the brand while continuing to learn, evolve, and explore new opportunities as an entrepreneur.